• China / Asia / UK Marketing Agency

    中国 / 亚洲 / 英国市场推广公司

     

     

    Marketing / DIGITAL / SOCIAL / pr / CONTENT / strategy / research

    市场推广 / 电子传媒 / 社交媒体 / 公关服务 / 内容营销 / 市场策略 / 市场调研

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    What We Do

    我们的服务

    Our UK / Chinese team focuses on 4 key areas. Market Research, Business Strategy & Planning, Digital Marketing & Lead Generation.

     

    四大服务:市场调研,营商计划及策略,网络推广和客户开发。

     

     

    WHO WE DO IT FOR

    我们的客户

    We deliver for any business or organisation looking to move into China / Asia as well as Chinese companies looking to break into the UK.

     

    针对外企欲到中国 / 亚洲开拓市场, 或国内企业来英国开发。

  • Services / 服务项目

    We offer a number of key business and marketing services

    to support your journey into brand new markets and opportunities.

    Please scroll right to find out more...

     

    提供优秀业务和推广服务, 在您打进新市场, 把握新商机时,作全方位的支持。

    Research / 市场调研

    Before any investment into a new territory you need a wide range of information. How big it truly is, market trends, how to reach your prospects, their wants and needs plus the competition and trade structure to get started. Contact us now for a detailed review.

     

    在决定开发新领域, 作任何投资前, 您需要市场调查: 市场大小, 发展潜力, 客源, 客户需求, 营商环境, 竞争对手, 等等。 我们可以为您详细分析。

    Strategy / 市场策略

    We help to embrace best practices in a way that complements your proposition. We discuss and understand your business’ background, aims and budgets. Based on our research findings, we propose appropriate options and recommend the one that creates the most value for you and achieves the desired ROI.

     

    我们会理解, 讨论您业务的背景, 目标和预算。 跟据我们的调研, 提供有效方案, 并提议最佳计划, 让您的投资获得最理想的回报率。

    Marketing / 市场推广

    Start your commercial journey using the latest strategies to test the water, before committing in scale. We offer a digital marketing entry package called FIRECRACKER. Post research, Firecracker delivers a micro campaign to see how your product or service performs in real world conditions. This process gathers invaluable feedback and customer responses to let you evaluate your next steps forward.

     

    在您决定全力投资之前, 何不小试牛刀? 数字媒体可达到此目的。 ‘鞭炮组合’ 是打进中国之前的一块试金石。 通过‘鞭炮组合’, 您的产品或服务, 可以小规模尝试, 取得顾客反应, 从而改善至满意程度。 让您对中国市场更具信心, 收获更大。

    Design / 媒体设计

    From eye grabbing images, video and modern brand designs to social media, app and web design our top-drawer coding and design teams in both the UK and China are the backbone of our content production services. Our pool of supremely talented graphic designers, illustrators, writers, photographers and video producers are all carefully matched to each clients specific project needs. Contact us directly to see our creative portfolio of work.

     

    从吸引形象, 品牌设计,短片制作, 到建立网站 / APP 等, 我们团队可提供·全面·服务, 包括市场推广, 技术发展和广告拍摄。 我们有专业设计师, 插图师, 摄影师及广告导演等。 您的个别需求, 我们乐意满足。今天就联系我们,查询案例。

    Lead Generation / 客户开发

    In both China and the UK, we have solid relationships with business agencies, media agencies, distributors and retailers. We offer an international partnering service to identify the right partners and collaborators for you. Our network includes industry connections in China for Government, Education, Tourism, Retail, Media, Manufacturing, FMCG and Hospitality.

     

    在中英两国, 我们拥有实力关系, 如官方,教育,旅游,零售, 媒体, 供应商, 零售商等。 我们能为您的业务, 提议和提供中方的理想合作伙伴, 让您更有信心, 在中国的业务和运作更流畅。

    Bilingual Communication / 双语沟通

    We provide account managers with fluent spoken and written Mandarin, along with other local dialects. We will provide translations for all your business needs, including communications and interpretation, plus any preparation of presentations and general correspondence you may need. This is especially important when navigating legal and business documentation.

     

    我们团队擅长双语沟通, 能为您翻译, 准备双语文件, 合同和商务书函。让您的商讨更事半功倍。

  • Firecracker

    Designed for clients who are brand new to the Chinese market.

    Start your commercial journey using the latest strategies to test the water, before committing in scale.

    We offer a digital marketing entry package called FIRECRACKER. 

    Firecracker delivers a micro digital only campaign to see how your product or service performs in real world conditions.

    This process gathers invaluable feedback and customer responses to let you evaluate your next steps forward.

     

    在您决定全力投资之前, 何不小试牛刀? 数字媒体可达到此目的。 ‘鞭炮组合’ 是打进中国之前的一块试金石。 通过‘鞭炮组合’, 您的产品或服务, 可以小规模尝试, 取得顾客反应, 从而改善至满意程度。 让您对中国市场更具信心, 收获更大。

  • Team 专业团队

    The right mix of know how, contacts and experience make up the senior East West team.

    Kelvin Chan

    East West Partner

    Based in Chengdu & Shenzhen. Sixteen years marketing/business experience in mainland China. Background with Nestlé & Diageo/Greater China Region. English, Mandarin & Cantonese speaker.

    Adam Foster

    East West Partner

    Founded East West. Western digital know how for over 16 years. Self employed for over 28 years. Extensive Corporate to SME experience. Background in event promotion and music marketing.

    Mike Donoghue

    Head Of Marketing

    Extensive agency & marketing experience. Leading positions at Saatchi & Saatchi, Leith Agency, Rapp & Story as Head of Partnerships on Scottish Government, Greener & Healthier Scotland campaigns.

  • locations / 覆盖地区

    We are an experienced mix of UK and Chinese digital, business and marketing experts who have a deep understanding of this complex yet exciting landscape. We work from offices in the UK and China.

     

    我们是来自中国 / 英国的专业伙伴, 精于数字媒体, 商务发展和翻译沟通, 对复杂的数字媒体拥有独到理解。在英国和中国有办事处 。

    East West

    Overview

    East West are based in Edinburgh, Scotland and Chengdu & Shenzhen China. Photos of the team and admin locations are shown here

    Kelvin Chan

    China Office / Chengdu

    Research, Strategy, China Representation, Tech, Design & Bilingual Communication

    Adam Foster

    UK Office / Edinburgh

    Market Research, Strategy & Planning, Digital Marketing, UK Account Management

  • East West Blog 

    Featuring East West Latest News, Info Guides, Case Studies & Testimonials

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East West Agency Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.eastwest.agency (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
    
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy.  We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:
[[
  INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED.
  COMMON LINKS INCLUDE:
    FACEBOOK - https://www.facebook.com/settings/?tab=ads
    GOOGLE - https://www.google.com/settings/ads/anonymous
    BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
]]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at adam@eastwest.agency or by mail using the details provided below:

The East West Agency, 64a Cumberland Street, Edinburgh, Edinburgh, MLN, EH36RE, United Kingdom