Interactive Video Marketing Campaign
Looking to drive brand awareness and leads, leading Chinese online betting company 138.com tasked us to design, plan, create and market 10 core interactive viral videos for promotion in the UK and across targeted territories across the world including China for popular singer Justin Lo.
These 3 minute ‘webisodes’ were created in a 10 day shoot that was completed in London, Manchester & Manila in the Philippines. With footage edited back in London, we launched a 3 month video marketing & social media campaign.
The digital marketing campaign drove in views, subscribers, followers and likes, averaging over 50,000 interactions with email capture at its heart. The videos used the latest interactive technology that allowed each video to have data capture, live hot spots and embedded links built directly into the videos.