The video embedded in this post ( produced by The New York Times back in 2016 ) provides a great introduction to China's digital landscape and WeChat. It shows how the country 'jumped over desktop' and went straight to mobile. A process, that led to China now leading the world with mobile digital services via this massively popular 'swiss army knife' styled app.
Foot Note: East West design, build and manage We Chat sites, advertising campaigns and content for a number of clients. Call or email to learn more.