As Scotland's only dedicated Chinese marketing service, we are delighted to announce that we have delivered for the impressive New Waverley development team a micro-site within the hugely popular Asian social media app WeChat. Please scroll down to view screen shots.
New Waverley is a £180 million building project in the heart of Edinburgh, right next door to Waverley station and features 4 hotels, 20+ shops, cafes and restaurants, a brand new plaza with apartments and new office blocks to come. The area will be transformed from a 100 year old vacant zone in Edinburgh's city centre to the latest place to live, work, stay, dine and shop.
The new development will create a strong interest for the huge tourist influx that Edinburgh generates over the summer and winter months and for the ever growing Chinese travellers, WeChat is THE tool they use to find out where they want to go when in the UK.
This social media phenomenon has swept across China, Asia with 650 million active users and growing and is making it presence felt across the travel industry.
WeChat has been described by those in the digital know as the future of mobile commerce, marketing and just plain ' how things will work' for us all on mobile. This makes WeChat our core focus as well.
The New Waverley 'site within an app' was launched mid June 2016. Below are screen shots of some of the pages from the WeChat app